NLA - newspaper licensing agency

The NLA generates over £20m in B2B revenues for publishers through licensing use of their content by media monitoring organisations (press cuttings agencies) and client companies that monitor press coverage. NLA licences have been extended to incorporate newspaper web content that is utilised by commercial aggregators and their clients.

The media monitoring market

Commercial aggregators crawl and ‘scrape’ newspaper website content and charge for the supply of that content to clients. The NLA licenses this activity through the Web Database Licence on behalf of publishers and has also created an alternative service powered by direct feeds from publisher controlled systems.

NLA web objectives

The objectives of this initiative are to:

• Generate new short to medium-term revenues for publishers
• Protect licensing revenues as monitoring companies increasingly focus on web content
• Give publishers improved levels of control and visibility over the use of their content

Supplying feeds from the publisher CMS - eClips Web

eClips Web is a NLA controlled database of publisher website content which removes the need for media monitoring organisations to scrape content from newspaper sites. The database is populated with direct XML feeds from the publisher web CMS.